Cookies and Tracking Technologies Policy
Last updated: 11 March 2025
Who We Are:
Motion Paradox is the trading name of Motion Paradox Consulting Limited (“Motion Paradox”), a limited company registered in England and Wales. The company number of Motion Paradox at Companies House is 10645866. Its registered office address is:
52-60 Tabernacle Street, London, EC2A 4NJ, United Kingdom.
Motion Paradox not only provides business consulting services, but also unreserved legal activities. It is therefore not regulated by the Solicitors Regulation Authority.
References to “we”, “us” or “our” (and similar terms), unless mentioned otherwise, refer to Motion Paradox.
This document describes how Motion Paradox, uses cookies and tracking technology on our site.
We use cookies and tracking technology with the consent of users of the digital services we provide, except when the use of cookies or tracking technologies is strictly necessary for the operation or use of a service.
To find out more please also read our Privacy Policy.
Cookies and Online Tracking Technology
In this policy we refer to cookies and other tracking technology. The following is a non-exhaustive list of the same:
Tracking Technologies: Web Beacons/Gifs, Page Tags, Pixels, Script
Emails and mobile apps may contain small transparent image files or lines of code to record how you interact with them. This information is used to help website and app publishers better analyse and improve the service to you.
Web Browser Cookies
A cookie is a small text file sent by a website to your computer or mobile device. It may then be stored by your web browser. Web browser cookies store information such as your IP address or other identifier, the browser type, and information about the content you look at. By storing information, cookies remember your preferences and settings for online services and note how you use online services.
Tracking Via Mobile Apps
When you use mobile apps, identifiers associated with your device, your online activity, and network location may be recorded. This information may then be used to analyse, improve, and customize services provided to you.
How We Use These Tracking Technologies and Cookies
We reserve the right to use cookies and tracking technologies for purposes which are necessary for your use of our site and any other digital services we may provide.
With your consent we may use cookies and tracking technologies for other purposes, such as:
- the generation of aggregate statistics about how people use our site;
- for troubleshooting;
- to help you share content;
- to enable you to receive information about our products and services; and
- to improve your experience of our site.
How long cookies remain on your device
The length of time cookies will stay on your device will depend on whether they are a “persistent” or “session” cookie. A persistent cookie will be stored by a web browser and will remain valid until its set expiration date, unless deleted by you before the expiration date. A session cookie, on the other hand, will expire at the end of your web session, when the web browser is closed.
Performance Cookies
Where you have permitted the use of performance cookies, we use Google Analytics to collect statistical information about our site. Google Analytics services involve the use of cookies that collect information such as your IP address or other identifiers, browser information, and information about the content you view and with which you interact.
These analytics services then help us to know how many users we have, which parts of the site are popular, what browsers are used, the country or region where users are located, and the demographics and interests of users. This enables us to better understand who is using our site and to improve how we present content. We would note that Google Analytics cookies may retain this information for up to 24 months.
Your Preferences
When you visit our site you will be presented with a banner which offers you a choice about whether to accept or reject cookies or tracking technologies of different types, with the exception of those cookies which are strictly necessary for a particular service.
If you wish, you can also choose how web browser cookies are handled by your device via your browser settings. Some devices allow you to control this through the device settings. If you choose not to receive cookies at any time, websites may not function properly, and certain services may not be provided.
Each browser and device are different, so check the settings menu of the browser or device to learn how to change your settings and cookie preferences.
Changes to this Cookie Policy
We may modify or amend this Cookie Policy from time to time at our discretion. When we make changes, the amended Cookie Policy shall be effective as to you, and your information, as of that revision date.
We encourage you to periodically review this Cookie Policy so you may stay informed as to how we use cookies.
Contact Us
If you have any questions or concerns about our use of cookies or other tracking technologies, please send us an email to:
