Intellectual property, as much as tangible property, has a value, and often a very high one, but only if it is adequately protected in all jurisdictions where it is being used, or intends to be used.
Intellectual Property Protection
Intellectual property protection encompasses the subjects of trademark, copyright, patents, and trade secrets. Formulating a plan from the outset, before intellectual property is utilised, is critical.
For example, without addressing trade mark protection with a global view, your company could run afoul of first in use versus first to file jurisdictions, find that a cybersquatting troll is sitting on your internet domain in a foreign country, or that your trademark faces opposition. With brand identity and marketing at a premium, it is essential to ensure that your trademark protection is well established and diligently maintained. Knowing what to protect, when and where is more than half the battle.